CEO Advisory Group—Core Rules & Principles

1. Confidentiality is Absolute

What is shared in the group stays in the group.

• No discussions, data, or personal matters leave the room

• Creates a safe space for honest, vulnerable conversations

2. No Selling or Pitching

This is not a sales platform.

• No direct or indirect selling

• No promoting products/services unless explicitly invited

• Focus is on value, not transactions

3. Give Before You Take

Every member contributes.

• Share experience, insights, and connections

• Be generous with knowledge

• Support others without expecting immediate return

4. Respect Time & Commitment

Professionalism is key.

• Be punctual

• Attend consistently (monthly meetings, for example)

• Come prepared

5. Speak from Experience, Not Theory

Real value comes from real stories.

• Share what worked (and what didn’t)

• Avoid generic advice

• Be practical and actionable

6. Constructive Honesty

Challenge each other with respect.

• Give direct, thoughtful feedback

• No ego, no judgment

• Aim to help others grow

7. Equal Voice for Everyone

No one dominates the room.

• Everyone has time to speak

• Active listening is expected

• Facilitation ensures balance

8. Focus on Solutions

Problems are welcome—complaining is not.

• Bring challenges

• Work toward actionable solutions

• Leave meetings with clarity and next steps

9. Commitment to Personal & Business Growth

Members are growth-oriented leaders.

• Open to new perspectives

• Willing to be challenged

• Focused on continuous improvement

10. Build Real Relationships

This is more than networking.

• Trust, connection, and long-term collaboration

• Support beyond meetings

• Celebrate wins together

Optional Add-ons (if you want to elevate the group):

• Hot Seat Session: One CEO presents a challenge, group advises

• Guest Experts: Occasionally invite specialists

• Accountability Check-ins: Track progress between meetings

• Retreats / Golf Meetings: Strengthen relationships informally